When boosting the SEO of your blog or website, one of the most crucial steps is to delve into the world of keywords closely related to your blog's niche.
In this comprehensive guide, we will discuss the fundamentals of keywords, their importance in SEO, and effective strategies for conducting keyword research.
It is certain that if you have dealt even superficially with SEO, you have heard how important keywords are.
What Are Keywords?
Keywords, or 'SEO keywords,' are the secret codes users enter into search engines to unlock the information they seek on a specific topic.
Why Are Keywords Important?
As you understand, since keywords are the ones people use most in search engines to find what they want, they should also be included in your blog or website. Think about it: how will you rank higher in search engine results without keywords? It can only, at least not with advertising.
Google crawls your website or blog and its content every day. The more quality and relevant content it finds about the keywords, the higher it will rank you in organic search results (SERPs).
As you understand, if your website or blog does not use suitable phrases and words, you are automatically at a disadvantage compared to the competition.
Keyword Research And Its Importance.
Now that you have learned what keywords are and why they are essential, it is time to identify these words or phrases in keyword research.
What Is Keyword Research?
Keyword research is discovering keywords or phrases people use when searching for something on search engines.
Why Is The Process Of Keyword Research Important For SEO?
SEO is essential for a website during its construction. One of the reasons it will be good to do this is because the goal of SEO is to make your website as visible as possible to search engines.
Keyword research is the first and most crucial part of any SEO campaign and is always combined with deciphering search intent.
This is because it affects all other tasks, including finding topics and promoting content.
This is why keyword research is the first step of any successful campaign. It gives us the initial insight into what our target audience is looking for, guiding us to make the right decisions and achieve our goals.
If the internet is a vast map, keyword research is our compass to find the right path to success! It's a thrilling journey of discovery, where each keyword we find brings us closer to our SEO goals.
How To Find Keywords Ideas.
That's all fine and dandy, but where do I begin? How do I get keyword ideas that people might want out there?
How Do You Find Keyword Ideas?
Make a list of topics that interest your target customer.
Do a mini brainstorming session, and after you write down the answers that come to your mind, start researching on the internet!
Where can you find the best keyword ideas?
Google.
A great place to start your research is Google. The search engine constantly changes and improves its algorithms, meaning keywords that performed well last year may be less effective today. However, using Google as a source, you can keep up with the latest changes and ensure that your chosen keywords are always relevant.
Type a few keywords into the search bar, see what comes up, and notice how they compare. With a little effort, you can easily find keywords that will help you improve your SEO.
Wikipedia.
Wikipedia can be another excellent source for finding topics for keywords.
Although only sometimes the most accurate source of information, its vast collection of articles can help find relevant keywords.
Search for a general topic relevant to your business, products, or services and see the most used keywords.
You can then use these keywords in your own content to improve your search engine rankings.
AnswerThePublic & AlsoAsked.
AnswerThePublic and AlsoAsked are sites that let you see what people search online.
Enter a keyword or phrase, and the sites will generate a list of popular related searches. You can then use this information to create content that will rank high in the search engines.
Reddit.
When it comes to SEO, Reddit is a great site to explore.
You can find many subreddits dedicated to different aspects of the topic you wish to work on.
There's also a wealth of information on Reddit, which allows you to learn about the latest trends for the keywords you're interested in.
Google Trends.
If you're like most people, you probably use Google every day to search for information.
Most people on the internet do the same.
You should know that Google also offers a website called Google Trends, which can be a valuable resource for anyone interested in SEO.
In Google Trends, you can see how often specific keywords are searched, and it also gives you information about what people are searching for.
Another advantage of the site is that you can search by country or city. So, if you own a shoe store and only want to target the local market, you can find keywords that people are searching for in that location.
Using Google Trends, you can stay ahead of developments and ensure that your website's content is always relevant, engaging, and, most of all, up-to-date.
Best of all, all the above ways are entirely free. So why not give them a try? You might discover great topics that will help your website's SEO strategy. And if you're ready to take your SEO game to the next level, affordable tools like Semrush and Ahrefs offer a free trial.
Keyword Research Tools.
Now that you have the right topic and know roughly what your audience is looking for, it's time to use the right tools for keyword research. In this way, you will find those keywords and phrases that you will choose to have the most significant and positive impact on your SEO strategy.
Semrush.
If you want to get serious about SEO, then one of the best keyword research tools out there is Semrush.
With Semrush, you can get detailed information about any keyword, including search volume, CPC, and competition level.
In addition, you can use Semrush's Keyword Magic Tool to find long-tail keywords to get even better results.
Although it is a paid tool, Semrush offers a free trial.
Ahrefs.
Ahrefs is Semrush's rival. It is just as good, with a comprehensive set of features. Whether you're looking for booming keywords or keywords your competitors use, Ahrefs will always be there.
In addition, Ahrefs' platform is very user-friendly, which makes navigation very easy.
Google Keyword Planner.
An absolutely easy-to-use keyword research tool is the Google Keyword Planner.
With this tool, you can search for keywords and get information about the average monthly searches.
Google Keyword Planner also explains how difficult it is to rank high in searches for a particular keyword.
If you still need to start using a powerful keyword research tool, you can start with this one—it's completely free!
Keyword Surfer.
Keyword Surfer is one of the best keyword research tools out there.
With this keyword research tool, you can easily find those keywords with which your website can rank high in Google.
In addition to all the other tools it provides, Keyword Surfer estimates the traffic that can be generated by using the keyword you have chosen.
Keywords - The Time Of Choice.
You have chosen the right keywords for your website but can only include some. Well, you have to make a choice. But how do you do that?
What criteria should you use to choose the keywords?
I have chosen the most important criteria to help you make the right decision about which keywords will "unlock" the success of your SEO strategy.
Search Volume.
The volume of searches on each keyword is an obvious choice. Of course, what is the appropriate volume that will lead you to say that this keyword has a high volume?
There is no one specific answer. This is because it depends on the type of business and how often the audience searches for those words.
Therefore, the choice must be made comparatively. You should see if the keyword you have chosen has a large volume of searches in the industry you are looking for compared to corresponding words in the same industry.
Click-Through Rate (CTR).
CTR is the percentage that shows how often users click on a URL in Google's organic results compared to those who have seen it.
This number allows you to calculate, among other things, the degree of performance of the keywords.
Using tools like Ahrefs or Semrush, you can easily determine which keywords perform the best and choose them for your website.
Keyword Difficulty.
When a keyword appears to have a high difficulty index, it is more difficult for your website to rank high in SEERPs with that keyword.
Choosing relatively easy keywords would be better, especially if you are just starting your SEO strategy. Also, a good idea is to choose long-tail keywords with lower competition to have better chances for higher rankings quickly.
The Best Strategies For Keyword Research.
Search For Synonym Keywords.
When optimizing your SEO strategy, it is important to target your page's main keyword and a variety of related keywords.
This helps ensure that your content appears in a variety of different searches.
A great way to find relevant keywords is to use a keyword research tool like Google Keyword Planner. This tool allows you to enter a primary keyword and see a list of related keywords and the search volume for each keyword.
Content Gap.
Tools like Ahrefs and Semrush allow you to see the gaps between the keywords you are already using and those the competition is using.
More specifically, if you know your main competitors and add them to such a tool, you will see which keywords are already being used by those you have not included in your content marketing strategy. The best is that you will also see the volume these keywords generate to understand whether it is worth including them.
By filling in the gaps in the content, you can make your site more relevant to your main subject, increasing your chances of ranking higher.
Use “People Also Ask”.
According to Semrush, 41% of Google search results come from the “People also ask” search section.
In short, these are the keywords that people are also searching for on Google. To find out what they are, a good idea is to use the tool we mentioned above, Answer The Public. See what people are asking for and try to include what they are asking for in your own SEO strategy.
Conclusion.
In summary, you can understand that finding the right keywords is not simple. That's because it takes time, the right tools, and enough reading to apply everything that is needed.
However, it is a necessary component of your website's success, so it's worth it to either implement it yourself or ask for professional help to save time and money.
0 Comments